Project: Pop Up Story New York
Date: September 2009
Design: Orpheu de Jong
My Little Underground: Originator / Concept / Curator
On occasion of the NY400 year, celebrating 400 years of relationships between the Netherlands and the United States, I created a pop up store at New York's Chelsea Market presenting contemporary Amsterdam counterculture. From fashion design and visual arts to photography and graphic design, Pop Up Story told it all.
The Pop Up Story included work by And Beyond, LEW, Parra, Danielle van Ark, Jolijn Snijders, Isabella Rozendaal, Experimental Jetset, Patta, Glu, Melanie Bonajo, Coriette Schoenaerts, Rush Hour, Rockwell, Elza Jo, Wyne Veen, Vincent van de Waal, Niels ‘Shoe’ Meulman, Orpheu de Jong, Tarja Szaraniec, Miktor & Molf, High Nature, Constant Dullaart, Rafael Rozendaal and The Sessions.
The concept and production of the Pop-up Story was a collaboration with Raina Kumra and Streetlab.
